Six Words: Final, Concentrate, Ambiguity, Enhance, Advertise, Depend
The juice companies advertise “not from concentrate”, just pure orange juice. Not even any enhancements. There is no ambiguity in the labeling or the advertising. You should be able to depend on their juice to taste like fresh-squeezed orange juice. But something happens between the time when the orange leaves the tree and when it finally arrives in the grocery store cooler. Somewhere along the line there is a taste distorter. So every two weeks or so I go to HEB where they do sell fresh squeezed orange juice. I know I’m not the only one, because on many days, if you get there after about 1:00 they’re sold out.
Here’s some pro tips. The orange juice sold at HEB is squeezed in San Antonio and delivered daily. The juice at Central Market is squeezed on-site, but they squeeze it too hard so it is too bitter, and the bottles from HEB are easier to handle. But, if you don’t want pulp in your juice you’re going to have to strain it yourself.