Six Words: Cooperation, Product, Ancestor, Cottage, Variety, Landowner
We’ve all seen cottage cheese. It’s sometimes served on the salad bar during brunch, so even if you’ve never bought it yourself, you’ve at least seen it. Most of us have eaten it. But have you ever wondered where it comes from?
The product looks a bit like cotton balls. One legend is that some clever landowner, living in a small cottage in a remote area, discovered a plant growing in his field, cultivated it, selected the variety that produced the whitest, roundest, largest balls of the stuff, and with refinement they became the ancestor of today’s cottage cheese. Then, with cooperation among landowners in neighboring cottages, the volume of cheese balls they were harvesting and storing in their cottages grew and grew and they realized there was a marketing opportunity for the stuff, even a way to get rich.
Speaking of ways to get rich, it turns out that the sap of the cottage cheese plants is also marketable. The first name they thought of for this sap was cotton juice, but people would probably think that is what you make cotton candy from. Many other names were considered as well, as they tried to settle on a way to become rich. As they brainstormed, they began writing down their ideas on a white board. At the top of the white board, they wrote a title line that said: “Way to get rich”.
Suddenly, one of them yelled: “That’s it, right there in front of our eyes.”
“What is?” asked the others.
We should call the sap “way”, but we need a catchy way to spell “way”. And that is how the whey, “w-h-e-y” sap from the plant and the ball part of the plant came to be products in our grocery stores today.
They even created a catchy jingle to help sell their product. You all know it:
Little Miss Muffet sat on her tuffet, eating her cheese balls and whey.